Mission
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Mission

Disruptive Enterprises, LLC is committed to making innovative new foods, beverages, dietary supplements, and medical foods accessible to help more people realize the benefits of a ketogenic (low-carb/high-fat) diet. Through our subsidiary operating companies, Disruptive Nutrition, LLC, KetoLogic, LLC, and Love You Foods, LLC, we conduct research, develop intellectual property, and formulate, market, and distribute consumer packaged goods designed to help people live healthier, happier lives.

Who We Are
Mission

Who We Are

Mike McCandless

Co-founder & CIO

As Founder/Chief Innovation Officer, Mike has founded 6 nutrition companies since 2001, including Scivation and PrimaForce. He is also passionate about advancing disease research and developing supplements that can potentially benefit patients. He became interested in the connection between diet and cancer after his mother was diagnosed in 2011.

Mike Hockenberry

Co-founder & CEO

As Founder/CEO, Mike has 20 years of retail and consumer products experience. He is recognized as an innovative and inspirational executive in marketing, sales, and operations. At Target Corporation, he led merchandising strategies for beauty, baby, household, and grocery. Prior to that, Mike led consumer research and brand management at Hallmark.

Brian Kinn

Co-founder & CFO

As Founder/CFO, Brian has 24 years of experience in finance and management. Prior to Disruptive Enterprises, he served as CFO of Scivation and PrimaForce. During his tenure, he guided both brands from start-ups to multi-million dollar entities. Brian began his career as Controller of Cedar America in 1993.

Brand Spotlight
Who We Are

Brand Spotlight

Fbomb

Fuel up by dropping an FBOMB. Our all-natural nut butters and 100% pure premium oils are designed to go wherever life takes you. FBOMB nut butters are delicious straight from the pouch. FBOMB oils are great with coffee and tea, soups and salads. Enjoy them anytime, anywhere. Fat is Smart Fuel.®

Our Brands
Brand Spotlight

Our Brands

Formed with the mission of empowering people to adopt and sustain a life-changing keto lifestyle, KetoLogic provides the resources you need to Fuel Your Best!
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Website

Developed with the knowledge that Fat is Smart Fuel ®, FBOMBs are convenient and portable pouches of all-natural nut butters and 100% pure oils.

Website

Created to help people reach their health goals, PrimaForce makes pharmaceutical-grade supplements designed to boost performance, improve body composition, and enhance quality of life.


Website
What's Happening Now?
Our Brands

What's Happening Now?

News03.20.18 Disruptive Enterprises Closes its First External Funding Round

Disruptive Enterprises, LLC announced today that One Better Ventures (1BV) has become its first outside investor. One Better Ventures sought out Disruptive Enterprises due to its strong mission-driven culture and…

FBOMBNews03.06.18 FBOMB Becomes Official Fat Fuel Partner of Ragnar

Love You Foods, LLC announced today it is now the Official Fat Fuel Partner of Ragnar, the premier series of overnight road and trail running relay adventures in the United States. The…

News12.01.17 Disruptive Nutrition Announces Clinical Research Study for Nutritional Intervention in Angelman Syndrome

December 1, 2017 – Chicago, IL – Disruptive Nutrition announced today it is sponsoring a clinical research study at Vanderbilt University Medical Center to evaluate the safety and tolerability of…

FBOMBNews11.27.17 Disruptive Enterprises Announces Acquisition of FBOMB Brand

Disruptive Enterprises announced today that it has acquired a controlling interest in Love You Foods, LLC. Founded by husband-wife team Ross and Kara Taylor, Love You Foods is a mission-driven health and wellness…